Industry | Sportswear Sports equipment |
---|---|
Founded | 2009 |
Founder | Nicolas Mermoud Jean-Luc Diard |
Headquarters | Goleta, California |
Area served | Worldwide |
Key people |
|
Products | Athletic shoes |
Revenue | US$1.41 billion (2023) [1] |
Parent | Deckers Brands |
Website | hoka |
Hoka One One (stylized as HOKA) is a sportswear company that designs and markets running shoes. It was founded in 2009 in Annecy, France, and had been based in Richmond, California before it was acquired by Deckers Brands in 2013. Hoka first gained attention in the running industry by producing shoes with oversized midsoles, dubbed "maximalist" shoes, in contrast to the minimalist shoe trend that was gaining popularity at the time.
The company was founded in 2009 by Nicolas Mermoud and Jean-Luc Diard, former Salomon employees. They sought to design a shoe that allowed for faster downhill running, and created a model with an oversized outsole that had more cushion than other running shoes at the time. [2] The shoes are named after the Māori language phrase meaning "to fly". [3]
The shoes were initially embraced by ultramarathon runners due to their enhanced cushion and inherent stability; however, they quickly gained popularity among other runners for offering maximum cushion and minimal weight. The brand's original, highest-cushion models [4] are now accompanied in the Hoka lineup by lighter-weight shoes that retain much of the brand's cushion, [5] [6] lightweight training [7] and racing shoes, [8] and track spikes. [9]
Hoka was purchased on April 1, 2013 by Deckers Brands, the parent company for UGG, Teva and other footwear brands. [2] [10]
Hoka produces both low-profile and max-cushion shoes for road, trail, and all-terrain; throughout its product line, Hoka shoes retain features like a low weight-to-cushion ratio and midsole and outsole geometry designed to promote inherent stability and an efficient stride. [11]
The company sponsors a variety of professional runners; its first athletes were primarily trail-ultra runners, but their roster has expanded to include several track & field, triathlon, and road-running athletes. Hoka also has long-term sponsorship deals with the professional training groups Northern Arizona Elite, based in Flagstaff, Arizona; [12] and the California-based Aggies Running Club. [13] Hoka is also the former sponsor of the New Jersey New York Track Club. [14] In 2023, Hoka partnered with Runna, a running coach app. [15] Hoka partnered with The Mesa Marathon for the 2024 marathon. [16]
A shoe is an item of footwear intended to protect and comfort the human foot. Though the human foot can adapt to varied terrains and climate conditions, it is vulnerable, and shoes provide protection. Form was originally tied to function, but over time, shoes also became fashion items. Some shoes are worn as safety equipment, such as steel-toe boots, which are required footwear at industrial worksites.
Trail running is a type of running that takes place on outdoor trails, often in mountainous terrain, and often includes significant ascents and descents. Trail running is overseen by the International Trail Running Association (ITRA) and includes longer races.
Deckers Outdoor Corporation, doing business as Deckers Brands, is a footwear designer and distributor based in Goleta, California, United States. It was founded in 1973 by University of California, Santa Barbara alumni Doug Otto and Karl F. Lopker. In 1975, the company was incorporated in California under the name Deckers Corporation. In October 1993, Deckers initiated a public offering of stock in its company. Deckers' portfolio of brands includes UGG, Teva, Sanuk, Hoka One One and Koolaburra.
Brooks Sports, Inc., also known as Brooks Running, is an American sports equipment company that designs and markets high-performance men's and women's sneakers, clothing, and accessories. Headquartered in Seattle, Washington, Brooks products are available in 60 countries worldwide. It is a subsidiary of Berkshire Hathaway.
Saucony is an American brand of athletic footwear and apparel. Founded in 1898, the company is owned by Wolverine World Wide. Products commercialised by Saucony include footwear and clothing ranges, such as athletic shoes, jackets, hoodies, T-shirts, sweatpants, shorts, and socks. Accessories include hats and backpacks.
Nike Air Max is a line of shoes produced by Nike, Inc., with the first model released in 1987. Air Max shoes are identified by their midsoles incorporating flexible urethane pouches filled with pressurized gas, visible from the exterior of the shoe and intended to provide cushioning to the underfoot. Air Max was conceptualized by Tinker Hatfield, who initially worked for Nike designing stores.
Cycling shoes are shoes purpose-built for cycling. There are a variety of designs depending on the type and intensity of the cycling for which they are intended. Key features include rigidity, for more-efficient transfer of power from the cyclist to the pedals, weight, a method of attaching the shoe firmly to the pedal and adaptability for use on and off the bicycle. Most high-performance cycling shoes can be adjusted while in use, via a quick-adjusting system that has largely replaced laces.
Racing flats, or simply flats, are lightweight athletic shoes designed for "long distance" track and field, cross country, and most often, road races. They differ from normal training shoes mainly by the lack of a substantial heel to toe drop.
Spira Footwear Inc., best known as simply Spira, is an American footwear manufacturer based in the El Paso, Texas, United States of America. It was founded in 2001 by Andy Krafsur and is best known for their running, walking, and casual shoes with springs embedded under the heel and toe cushion.
Merrell is an American manufacturing company of footwear products. It was founded by Clark Matis, Randy Merrell, and John Schweizer in 1981 as a maker of high-performance hiking boots. Since 1997, the company has been a wholly owned subsidiary of Wolverine World Wide. Products currently commercialized by Merrell include hiking boots, athletic shoes, sandals, jackets, knit caps, gloves, t-shirts, hoodies, shorts, and socks. Other accessories include backpacks, stuff sacks, and bags.
Adidas Samba is an athletic shoe manufactured by German multinational Adidas. It was designed by Adidas Founder Adolf Dassler in 1949. It is the second-highest selling Adidas design with over 35 million pairs sold worldwide, behind the Stan Smith model. It has been produced in a variety of color schemes.
Locomotor effects of shoes are the way in which the physical characteristics or components of shoes influence the locomotion neuromechanics of a person. Depending on the characteristics of the shoes, the effects are various, ranging from alteration in balance and posture, muscle activity of different muscles as measured by electromyography (EMG), and the impact force. There are many different types of shoes that exist, such as running, walking, loafers, high heels, sandals, slippers, work boots, dress shoes, and many more. However, a typical shoe will be composed of an insole, midsole, outsole, and heels, if any. In an unshod condition, where one is without any shoes, the locomotor effects are primarily observed in the heel strike patterns and resulting impact forces generated on the ground.
Altra Running, commonly known as Altra, is an American manufacturing company engaged in the design, development, marketing, and sales of athletic shoes for road running, trail running, and general footwear. Since 2018 Altra is owned by VF Corporation, an American global apparel and footwear company with other brands like Icebreaker, The North Face, Vans, JanSport, Eastpak and Timberland.
Minimalist or barefoot shoes are intended to closely approximate barefoot running or walking conditions in comparison to traditional shoes. Minimalist shoes are defined as providing "minimal interference with the natural movement of the foot, because of its high flexibility, low heel to toe drop, weight and stack height, and the absence of motion control and stability devices." Minimalist shoes provide more sensory contact for the foot on the ground while simultaneously providing the feet with some protection from ground hazards and conditions. Research shows that wearing a minimalist shoe can help improve running economy, foot strength and arch function.
Adidas Yeezy was a fashion collaboration between American rapper, designer, and entrepreneur Kanye West's Yeezy and German sportswear company Adidas. It offered sneakers in limited edition colorways, as well as shirts, jackets, track pants, socks, slides, lingerie and slippers. The first shoe model was released in February 2015. In 2020 Forbes described Yeezy's rise as "one of the great retail stories of the century". Yeezy influenced and inspired a multitude of other fashion brands. Outside of the former Adidas collaboration, Yeezy is the name of Kanye's company Yeezy LLC and is not connected to Adidas.
Sage Clifton Read Canaday is an American long-distance runner and ultramarathoner.
Jim Walmsley is an American long-distance runner. An ultra-trail specialist, his wins include the JFK 50 Mile in 2014, 2015 and 2016, the Lake Sonoma 50 in 2016 and 2018, the Tarawera Ultramarathon in 2017, and the Western States 100 in 2018, 2019, and 2021. He holds several course records, including the Western States 100, set in 2018 and further improved by 21 minutes in 2019. In 2023, he became the first American man to win the Ultra-Trail du Mont-Blanc.
In 2017, Nike released the Nike Zoom Vaporfly Elite shoe, which was advertised as "ultra-lightweight, soft and capable of providing up to 85-percent energy return." This shoe became the focus of claims that they were a form of technology doping and that they provided athletes an unfair advantage.
On Holding AG is an athletic shoe and performance sportswear company originating in Switzerland that designs and markets sports clothing and running shoes.
Accent Group is an Australian and New Zealand footwear and clothing retail, wholesaling and distribution company. It has more than 800 retail stores, along with 19 brands, and more than 20 online platforms.