Rapha (sportswear)

Last updated
Rapha
Rapha Performance Roadwear
Industry Sporting goods
Founded2004
Founders
Headquarters,
England
Area served
Worldwide
Products Clothing, accessories, skin care, cafés
Website rapha.cc

Rapha Performance Roadwear is a cycling lifestyle brand focused on road bicycle racing and mountain biking clothing and accessories. Rapha has its headquarters in London and a United States office in Bentonville, Arkansas. [1] [2]

Contents

History

The company was started in London in early 2004 by Simon Mottram [3] and Luke Scheybeler. [4] Its first products were launched in July of the same year. The name Rapha was taken from the 1960s cycling team Rapha, itself named after the apéritif drink company Saint-Raphaël  [ fr ]. [5]

In 2007, Rapha partnered with British designer Paul Smith to create a range of cycle clothing and accessories. [6] In 2016, it collaborated with bikepacking designer Apidura on a range of cycling luggage. [7]

In August 2017, RZC Investments, a company set up by Steuart Walton, announced that it would buy Rapha for £200m. [8] [9]

In February 2020, Rapha announced that it would move its North American headquarters from Portland, Oregon to Bentonville, Arkansas. [2]

In the same year, Rapha collaborated with Palace Skateboards on a cycling kit for professional cycling team EF Education–EasyPost at the 2020 Giro d'Italia. [10]

In 2021, Rapha entered the mountain bike market, launching its first range of mountain biking clothing in collaboration with Smith on a line of helmets. [11]

Organizations and venues

In 2015, Rapha developed an international cycling club called the Rapha Cycling Club (RCC), whose members get benefits with the company. Today, it has over 20,000 members. [12]

Rapha has about 21 international stores throughout North America, Europe, Asia and Oceania. They are called "clubhouses." [13] Each has a retail space, which sells Rapha-branded clothing and accessories, and a café area. The Rapha Cycling Club hosts community rides and events at the store's locations. The stores host a number of cycling-related events and art exhibitions throughout the year. In addition, Rapha operates mobile "clubhouses" through Europe and the UK; venues that will travel to certain events throughout the cycling season.[ citation needed ]

The Rapha Foundation was created in 2019 by Rapha co-founder Simon Mottram and shareholders Tom and Steuart Walton to fund various non-profit cycling organizations, and to introduce cycling to a wider audience. It provides $1.5 million a year in funding, and supports non-profits in the UK, United States, Germany, Australia and Japan. [14]

Sponsorships

Rapha used to co-own the UK-based cycling team Rapha Condor–JLT with London bike brand Condor Cycles and the cyclocross team Rapha Focus.[ clarification needed ] At the end of 2014, Rapha announced it would end its sponsorship to focus on Team Sky and Team Wiggins Le Col.[ citation needed ]

In August 2012, Rapha announced that from 2013 it would be producing the clothing for the British cycling team, Team Sky. [15] On 3 November 2015 it announced that its Team Sky sponsorship would end after the 2016 season. [16]

In 2015, Rapha announced it would begin supplying clothing to the UCI Women's WorldTour team Canyon-SRAM. [17] However, in 2022, Canyon-SRAM said it would drop Rapha as its clothing outfitters. [18] EF Education First started wearing Rapha clothing in the 2019 race season, [19] alongside UCI Men's WorldTour team EF Education–EasyPost. [20]

In 2022, Rapha became a supporter of the UCI Women's WorldTour team EF Education–Tibco–SVB. [21] [22]

Rapha also sponsors UCI Continental cycling teams L39ION of Los Angeles [23] [24] and Roxsolt Liv SRAM, [25] [26] and professional cyclists Lael Wilcox, Maghalie Rochette, and Sarah Sturm. [27] [28]

See also

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