WOW counties

Map of Wisconsin highlighting WOW Counties

Historical population

Census	Pop.	Note	%±
1860	66,135		—
1870	67,757		2.5%
1880	67,860		0.2%
1890	70,964		4.6%
1900	75,181		5.9%
1910	78,007		3.8%
1920	84,660		8.5%
1930	96,303		13.8%
1940	110,159		14.4%
1950	143,164		30.0%
1960	242,809		69.6%
1970	349,625		44.0%
1980	432,155		23.6%
1990	472,874		9.4%
2000	560,577		18.5%
2010	608,173		8.5%
2020	635,242		4.5%

The WOW counties are three counties in the southeast of the U.S. state of Wisconsin: Waukesha, Ozaukee, and Washington. They lie to the west, north, and northwest of Milwaukee, respectively, and are part of the Milwaukee metropolitan area. ^[1] Collectively, the three counties have a population of 641,131 as of July 2022. ^[2] Like the collar counties surrounding Chicago, these counties have a primarily white population, and unusually so considering the trend of suburbs around cities in the Rust Belt region becoming more racially diverse. ^[3] Racine County, to the south of Milwaukee County, has similar demographics outside the city of Racine (though some communities have lower average income), but is usually not included. As a consequence of racial demographics, the WOW suburbs of Milwaukee have remained solidly republican for the time being, defying the national trend of the suburbs shifting to the left politically. ^[4]

Historically, the WOW counties were among the most Republican areas in the state. With the GOP's increasing trend toward right-wing populism under Donald Trump, however, several rural areas of Wisconsin have become significantly more Republican than the WOW counties in most races, including the non-partisan Superintendent of Public Instruction (where pro-school choice and voucher candidates who support traditional pedagogy are preferred). While the WOW counties remain solidly Republican, the party’s landslides have diminished somewhat in the Trump era, shrinking from 2 to 1 in 2012, to 3 to 2 in 2020. This has been attributed to moderate suburban republicans, who have rejected right-wing populism and hardcore conservatism. ^[5]

All county offices are held by Republicans; indeed, there are almost no elected Democrats above the county level. None of the counties have supported a Democrat for president since Lyndon Johnson's national landslide of 1964. In 2008, while Barack Obama carried Wisconsin by 14 points and won 59 out of 72 counties, the three counties were his weakest and the only ones in the state where he won less than 40 percent of the county's vote. ^[6] No Democratic presidential candidate carried a single municipality in the counties between 1996 and 2020, when Joe Biden narrowly flipped the city of Cedarburg in Ozaukee County. ^[7] The vast majority of the state party's voter turnout efforts (along with those of outside organizations) were, for many years, focused on maximizing turnout from those three counties to counteract the turnout from Milwaukee and Dane counties (home to Milwaukee and Madison) and the cities of Racine and Kenosha, which generally lean Democratic. The counties also represented the heart of Scott Walker's electoral coalitions during his 3 wins for Governor, garnering over 70% of the vote among the three counties. ^[8] The electoral importance of these counties for Republicans, Waukesha in particular, has caused some political commentators to dub it "crucial Waukesha county". ^[9] With the recent Republican trend in rural Wisconsin, however, GOP turnout efforts have become focused on maximizing rural turnout at the expense of turnout in Milwaukee, Madison, Racine and Kenosha as well as the growing Democratic turnout in the WOW counties. This was a factor in Trump’s 2016 upset win in Wisconsin, a feat Trump could not replicate in 2020 as the WOW counties shifted left. Local conservative talk radio stations such as WISN (1130) and the late morning and midday shows of WTMJ (620) have long targeted their programs' topics and talking points more to the WOW counties rather than their city of license, Milwaukee. ^{[10] [11] [12] [13]}

Election history

The Wow counties as a collective have voted for 20 of the 21 most recent Republican presidential campaigns, and in the most recent election that the Democratic Party took the region, Barry Goldwater lost by about 6.5% in an election where he lost Wisconsin by a margin of roughly 24.3%.

Presidential election results ^[14]

Year	Republican	Democratic
2020	60.88%253,780	37.67% 157,029
2016	60.92%224,747	32.59% 120,246
2012	67.03%253,640	32.00% 121,104
2008	62.40%225,053	36.50% 131,637
2004	67.57%240,471	31.63% 112,574
2000	65.65% 205,422	31.15% 97,464
1996 [15]	55.15%139,636	34.67% 87,777
1992 [15]	50.34%137,005	27.74% 75,488
1988 [15]	61.13%137,694	38.25% 86,166
1984 [15]	66.13%141,603	33.18% 71,044
1980 [15]	58.81%125,643	32.92% 70,335
1976 [15]	58.34%109,033	39.15% 73,180
1972 [15]	60.29%90,496	35.65% 53,510
1968 [15]	55.48%72,151	36.37% 47,297
1964 [15]	46.59% 53,274	53.24%60,876
1960 [15]	57.73%61,233	42.16% 44,714
1956 [15]	69.86%57,187	29.42% 24,082
1952 [15]	67.67%51,529	32.33% 24,437
1948 [15]	55.13%29,066	44.87% 22,606
1944 [15]	60.88%32,571	39.12% 20,457
1940 [15]	57.91%30,140	42.09% 21,204

References

1. "Workforce observations for Milwaukee County/WOW counties (May 2004)". Wisconsin Digital Archives. May 2004. Archived from the original on December 4, 2017. Retrieved December 4, 2017.
2. "State & County QuickFacts". United States Census Bureau. Archived from the original on September 11, 2023. Retrieved February 9, 2021.
3. "Base Politics: Why Scott Walker's current troubles were entirely predictable". Slate. February 23, 2015. Archived from the original on December 4, 2017. Retrieved December 3, 2017.
4. https://www.dailycardinal.com/article/2022/11/the-wow-counties-explained-how-milwaukee-suburbs-could-swing-wisconsins-midterm-elections
5. https://www.jsonline.com/story/news/politics/analysis/2020/11/20/some-milwaukee-suburbs-getting-redder-others-shift-purple/6343721002/
6. "2008 Presidential General Election Results – Wisconsin". Archived from the original on May 21, 2022. Retrieved April 12, 2022.
7. "The 'WOW' counties suburbs are diverging politically, as some get redder and others grow increasingly purple". Journal Sentinel. Archived from the original on August 23, 2023. Retrieved August 23, 2023.
8. "Wisconsin Election Results: Scott Walker Wins Re-election". The New York Times . December 17, 2014. Retrieved April 13, 2023.
9. Schneider, Christian. "In the Trump era, Waukesha County remains as crucial as ever for Republicans". Journal Sentinel. Archived from the original on May 28, 2023. Retrieved April 13, 2023.
10. "Wisconsin's Swing State Status Hinges on "WOW" Counties". CBS 58 . Archived from the original on December 4, 2017. Retrieved December 3, 2017.
11. Opoien, Jessie (October 6, 2016). "Wisconsin Senate GOP leader predicts 'WOW' counties will lead Donald Trump to victory". The Capital Times . Archived from the original on December 4, 2017. Retrieved December 4, 2017.
12. "How And Where Trump Won Wisconsin in 2016". WisContext. November 18, 2016. Archived from the original on December 4, 2017. Retrieved December 4, 2017.
13. "Reporter: Trump Still Struggling With Conservative Vote In State's Most Republican Counties". Wisconsin Public Radio. October 3, 2016. Archived from the original on December 4, 2017. Retrieved December 4, 2017.
14. "More Wisconsin Elections Results". Wisconsin Elections Commission. Archived from the original on October 14, 2016. Retrieved June 24, 2020.
15. "Dave Leip's Atlas of U.S. Presidential Elections". Archived from the original on February 22, 2011. Retrieved April 12, 2022.